About Melissa
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With more than two decades of experience in tourism marketing—much of it dedicated to Minnesota’s North Shore of Lake Superior—Melissa Dressely has built her career around connecting travelers with the places, experiences, and local businesses that make a destination worth visiting.
Through Do North Marketing, Melissa publishes the North Shore Explorer MN digital visitor information platform. It helps people discover and experience more of Duluth and Minnesota’s North Shore of Lake Superior. At the heart of the platform is the North Shore Explorer Guide, the Official Guide of the North Shore Scenic Drive. Published for more than 30 years and widely distributed throughout Minnesota and the region, the Guide helps travelers decide where to go, what to do, and which local businesses to discover along the way. (Do North Marketing acquired the former North Shore Visitor Guide in 2018, turning it into North Shore Explorer.) A true small business, Melissa said, "My husband Gene and I have fun delivering thousands of boxes of North Shore Explorer Guides to over 100 locations in Duluth and the North Shore! Time to load up the van!" Today, North Shore Explorer extends far beyond the printed Guide! NorthShoreExplorerMN.com, the Things to Do Map, Experience Builder, and other Adventure Planning Tools give travelers practical ways to explore the region and build a trip around their interests. A social media community of more than 60,000 followers further expands that reach with timely ideas, inspiration, and local insight. Through both North Shore Explorer and her work with individual clients, Melissa brings together tourism expertise, destination marketing, storytelling, digital strategy, and a deep understanding of the North Shore visitor. The goal is simple: help people experience more of the North Shore while connecting them with the local businesses and communities that make the region special. |
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Before founding Do North Marketing in 2018, Melissa’s experience in tourism marketing included roles at the Pocono Mountains Vacation Bureau (PA), Lutsen Mountains, Eagle Ridge Resort, Odyssey Resorts, and the Best Western Superior Inn on the North Shore.
Melissa shares, “I’ve always been a marketer at heart. I’m passionate about communication, collaboration, and bringing fresh ideas to the table. I feel fortunate to work within our regional tourism community, helping drive economic impact and connect people to this incredible region.”
A resident of Grand Marais since 2004, Melissa has a deep appreciation for the natural beauty and serenity of the area, especially along Lake Superior. As empty-nesters, she and her husband Gene have been enjoying local explorations around the North Shore even more frequently!
She is actively involved in her community, serving on the boards of Destination Duluth and the North Shore Scenic Drive Council.
To stay connected, follow NorthShoreExplorerMN on Facebook and Instagram, or connect with Melissa on LinkedIn.
Melissa shares, “I’ve always been a marketer at heart. I’m passionate about communication, collaboration, and bringing fresh ideas to the table. I feel fortunate to work within our regional tourism community, helping drive economic impact and connect people to this incredible region.”
A resident of Grand Marais since 2004, Melissa has a deep appreciation for the natural beauty and serenity of the area, especially along Lake Superior. As empty-nesters, she and her husband Gene have been enjoying local explorations around the North Shore even more frequently!
She is actively involved in her community, serving on the boards of Destination Duluth and the North Shore Scenic Drive Council.
To stay connected, follow NorthShoreExplorerMN on Facebook and Instagram, or connect with Melissa on LinkedIn.