About Melissa

With over two decades of experience in tourism marketing, particularly along the North Shore, Melissa is recognized as one of the region’s foremost industry leaders. Her deep-rooted expertise spans a career dedicated to promoting tourism and elevating businesses in the area.

Do North Marketing is the driving force behind the North Shore Explorer MN content marketing platform, designed to inform and inspire visitors with the best experiences Duluth and the North Shore have to offer.

The platform provides original, engaging content that helps visitors discover must-see destinations, activities, local businesses, and events, fostering a deeper connection to the region.

The North Shore Explorer MN platform includes the widely distributed North Shore Explorer Guide, the official guide to the North Shore Scenic Drive.  The platform also boasts a strong digital presence with NorthShoreExplorerMN on Facebook and Instagram, amassing over 55,000 followers, and a content-rich website, NorthShoreExplorerMN.com.

Melissa’s social media influence extends beyond just recommendations—she brings the North Shore to life through compelling storytelling and engaging content. Acting as a virtual local guide, her content has built a large, loyal community of North Shore enthusiasts who rely on her insights to craft their perfect itineraries.

In addition to managing the North Shore Explorer MN platform, Do North Marketing offers a suite of marketing services tailored to small businesses.

These include Thought Partnerships for those seeking strategic marketing advice, a full-service content and social media management package, email marketing, and more.

Before founding Do North Marketing in 2018, Melissa’s extensive experience included roles at the Pocono Mountains Vacation Bureau (PA), Lutsen Mountains, Eagle Ridge Resort, Odyssey Resorts, and the Best Western Superior Inn on the North Shore.

Melissa shares, “I’ve always been a marketer at heart. I’m passionate about communication, collaboration, and bringing fresh ideas to the table. I feel fortunate to work within our regional tourism community, helping drive economic impact and connect people to this incredible region.”

A resident of Grand Marais since 2004, Melissa has a deep appreciation for the natural beauty and serenity of the area, especially along Lake Superior.

She is actively involved in her community, serving on the boards of Destination Duluth, the North Shore Scenic Drive Council, and the Lutsen Alpine Ski Club.  She was previously named a Minnesota Upstream Fellow.

Her family is deeply connected to the region, with her son recently graduating from Cook County High School as a three-sport athlete, which led them on many adventures across the Northland.

To stay connected, follow NorthShoreExplorerMN on Facebook and Instagram, or connect with Melissa on LinkedIn.