NorthShoreExplorerMN on Social Media
We Bring the North Shore to Life Through Authentic Storytelling
Influencer Marketing Opportunity for businesses in Duluth and the North Shore
With over 59,000 followers across Instagram, Facebook, and Tiktok, our audience is a highly engaged community of North Shore lovers, outdoor enthusiasts, and locals who are passionate about exploring Duluth and the North Shore.
We inform and inspire through short-form, visually engaging videos that help potential visitors envision themselves experiencing the North Shore's unique events and attractions.
Our content goes beyond sharing information—it sparks action. Whether attending a festival, booking a scenic hotel room, or planning a weekend of outdoor adventures, our authentic storytelling compels audiences to plan their adventure to explore Duluth and the North Shore.
Collaborative, Audience-Focused Content Strategy
Our content calendar will be built in partnership with your business, aligning with your key messages, seasonal priorities, and promotional goals. Paired with with insights from the NorthShoreExplorerMN audience we ensure content is both relevant and engaging.
Potential content themes include:
Authentic, First-Hand Storytelling
NorthShoreExplorerMN specializes in original, experience-driven content. We immerse ourselves in the activities we promote, capturing the essence of Duluth through our lens. This hands-on approach allows us to craft authentic stories that build a deeper connection with our audience, setting our content apart from repurposed or curated mater
Partnering with us on social media boosts your visibility, engages active travelers, and drives visitors to your business—helping you connect with the audience that’s already searching for their next North Shore adventure.
Check out our profile on Instagram, Facebook, and Tiktok, if you haven’t already!
Influencer Marketing Opportunity for businesses in Duluth and the North Shore
With over 59,000 followers across Instagram, Facebook, and Tiktok, our audience is a highly engaged community of North Shore lovers, outdoor enthusiasts, and locals who are passionate about exploring Duluth and the North Shore.
We inform and inspire through short-form, visually engaging videos that help potential visitors envision themselves experiencing the North Shore's unique events and attractions.
Our content goes beyond sharing information—it sparks action. Whether attending a festival, booking a scenic hotel room, or planning a weekend of outdoor adventures, our authentic storytelling compels audiences to plan their adventure to explore Duluth and the North Shore.
Collaborative, Audience-Focused Content Strategy
Our content calendar will be built in partnership with your business, aligning with your key messages, seasonal priorities, and promotional goals. Paired with with insights from the NorthShoreExplorerMN audience we ensure content is both relevant and engaging.
Potential content themes include:
- Event Spotlights: Previews of upcoming events and recaps that highlight the excitement and atmosphere.
- Neighborhood Adventures: Curated guides showcasing the best things to do in Duluth’s distinct neighborhoods.
- Interest-Based Experiences: Content tailored to specific interests—whether it’s hiking, dining, shopping, family, girls getaways, breweries, skiing, snowshoeing, etc.
- Seasonal Highlights/Itineraries: Showcasing Duluth’s charm year-round with seasonal guides like “Top Things to Do in Duluth This Spring.”
Authentic, First-Hand Storytelling
NorthShoreExplorerMN specializes in original, experience-driven content. We immerse ourselves in the activities we promote, capturing the essence of Duluth through our lens. This hands-on approach allows us to craft authentic stories that build a deeper connection with our audience, setting our content apart from repurposed or curated mater
Partnering with us on social media boosts your visibility, engages active travelers, and drives visitors to your business—helping you connect with the audience that’s already searching for their next North Shore adventure.
Check out our profile on Instagram, Facebook, and Tiktok, if you haven’t already!
Check out our Spend The Day in Silver Bay campaign, which was a finalist in Explore Minesota Tourism's One Minnesota Award!
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Review by Natalija from Dock 5
"As an artist I have a limited marketing budget, I need to choose carefully where to spend. The social media video package with Melissa turned out to be a perfect fit for my business, especially since the followers of North Shore Explorer are exactly my target market. Melissa is seen as an expert for the travel advice that she provides and her warm personality comes through to make a personal connection with viewers. The combination of expertise and friendliness makes her recommendations well-received. I have had an increase in website traffic and new followers with each post, leading to an increase in new customers throughout the year. These results have been so positive that I have expanded my budget to run a print ad in the North Shore Explorer Guide book." |
Social Media Influencing:
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In social media marketing, it's all about the stories and the people!
When customers have a connection with the business, it creates a desire for them to stay at your property, purchase something at your shop, or eat at your restaurant. So, North Shore Explorer is creating storytelling videos that personify your business and brand message to tell your story and create a connection! Social media influencing with North Shore Explorer is an opportunity to: ✅ Have one of the top authorities on the North Shore tell your story in a fun way that gets people excited about making your business among visitors’ must-do activities. ✅ Be showcased in a series of videos and posts that go deeper than surface level to create a connection that resonates. It’s like a friend introducing a friend! ✅ Have a trusted source share your key messages with a captive audience in order to support your goals of getting social media followers, visits to your business, online sales, etc. ✅ Position your business as one of the best things to do the North Shore. See more of North Shore Explorer's Unique Value Proposition. |
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