DoNorth Marketing was opened by Melissa Dressely in 2018 to serve tourism businesses, primarily along Minnesota's North Shore of Lake Superior.
Melissa has 18 years of tourism marketing experience, 14 of them on the North Shore. The fun began at the Pocono Mountains Vacation Bureau where she was the Public Relations Coordinator, striving to build relationships with travel writers and news media to provide story ideas about the popular four-county tourism region.
In 2004 she moved to Grand Marais, Minnesota and continued her PR work for Odyssey Development's properties Caribou Highlands Lodge, Grand Superior Lodge, and Larsmont Cottages on Lake Superior.
Later her experience continued at Lutsen Mountains where she worked to brand and market all aspects of the company's offerings including Summit Chalet Weddings, Eagle Ridge Resort, Papa Charlie's Tavern and Stage, and Lutsen Mountain's alpine skiing, alpine slide, and gondola attractions.
Most recently she has had the privilege of being the Assistant GM of the Best Western Plus Superior Inn in Grand Marais.
Since tourism professionals often wear many hats, her experience extends beyond simply marketing to guests, but also to hotel and resort operations & management, human resources, group sales, event coordination, hotel revenue management, reservations, guest service, and reputation management.
Melissa is eager to learn more about your business and your goals, and help you tell your story so visitors know how awesome you are! You should be one of their top North Shore destinations, but they have to know who you are first. I can help :)