The North Shore Explorer Guide brings people in your door!

Visitors to Minnesota's North Shore of Lake Superior use the North Shore Explorer guide as their go-to resource for finding the best things to do on the North Shore!

90,000 are distributed annually, and it is the most popular visitor guide in Minnesota. It is widely used by visitor center and hotel staff, as well as tens-of-thousands of North Shore explorers. 

You will get discovered in the North Shore Explorer guide and be positioned as one of the best things to do on the North Shore. Visitors use the guide while they are here, as well as save it to plan a future trip. 

Advertising options

Advertising is good for one calendar year, while the current issue is in circulation. Your ad is placed within your geographical location of the book (*unless the ad is a special placement)

Display ads: 
With your display ad, you also get a Basic Mile Marker listing and reference to your display ad ("see ad on page 14").

• Back Page*
• Inside Back Page*
• Inside Front Cover*
• 1 page
• 1/2 page
• 1/4 page
• 1/8 page

2026 rates
​Specifications 

Enhanced Mile-Marker Listing
Includes your mile marker, business name, phone, web, and  description

Lodging Guide Listing
The Lodging Guide is in the back of the book. All properties are listed in mile-marker order. Includes mile-marker, name, phone, web, and description. 

Basic Listing
Comes for free with a Display Ad or Lodging Guide Listing. Can also be  purchased as a stand-alone.