The North Shore Explorer Guide brings people in your door!

As visitors travel the North Shore, most of them are handed a North Shore Explorer guide by someone at a Visitor Center or hotel front desk, or they pick one up along the way. So your ad will be seen by tens-of-thousands of visitors! Visitors use the guide while they are here, as well as save it to plan a future trip. 

Advertising options

Advertising is good for one calendar year, while the current issue is in circulation. Your ad is placed within your geographical location of the book (*unless the ad is a special placement)

Display ads: 
With your display ad, you also get a mile-marker call-out which includes your mile-marker, business name, and reference to your display ad ("see ad on page 14")

• 2-page spread - back page*
• 2-page spread - center*
• 1 full page - inside front cover*
• 1 full page
• 1/2 page
• 1/4 page

Enhanced Mile-Marker Listing
Includes your mile marker, business name, phone, web, and 50-word description

Lodging Guide Listing
The Lodging Guide is in the back of the book. All properties are listed in mile-marker order. Includes mile-marker, name, phone, web, and 50-word description. 

View or download the Lodging Guide

New for 2021 Only - Downtown Grand Marais Construction Section
A 2-page spread with display advertising featuring your downtown business! The section will have a map to show the construction areas and a numbering system to show where your business is located.