This is "The Guide" that visitor centers across Minnesota and the North Shore show to travelers wanting to visit the North Shore!
The North Shore Explorer guide is published once per calendar year. Over 100,000 per year are distributed.
It is available at all of the Explore Minnesota Welcome Centers across the state, and at over 140 tourism hot-spots in Duluth and the North Shore, including the state parks.
The guide is also sent to select AAA locations, travel agents, visitor centers, etc.
Jeff, the manager of the Explore MN Welcome Center at Thompson Hill, Duluth (Skyline Drive) says:
"Along with averaging just over 400,000 visitors here at the Thompson Hill Welcome Center annually, we go through just over 10,000 of the North Shore Explorer guides every year. It is by far the best resource we have for assisting folks with their North Shore adventures!
We bookmark several of the pages including the state park listings, waterfall tours, lodging guide, and hiking suggestions to show to visitors where to go on their North Shore adventure.
Personally, I have found the North Shore Lodging Guide and Gunflint Trail pages to be an invaluable tool with the current influx of first-time visitors. We're seeing lots of new visitors from all demographics, from all over the country - more so than before Covid.
Over the past couple of months, several visitors have stopped in after their North Shore vacation, and requested a couple more North Shore Explorers to hand out to their friends and family. We get great feedback from visitors about how much they love this guide, and we do too!
Formerly North Shore Visitor
Maybe you knew this guide when it was called the North Shore Visitor? It has been published annually since 1995.
In 2018 Do North Marketing became the new publisher and changed the name to North Shore Explorer.