About the North Shore Explorer Guide
The Official Guide of the North Shore Scenic Drive
The North Shore Explorer Guide is the official guide of the North Shore Scenic Drive—a trusted, high-quality visitor resource that inspires travelers to explore Duluth and Minnesota’s North Shore of Lake Superior.
Beloved as one of Minnesota’s most scenic outdoor destinations, the North Shore attracts millions of visitors each year. The Explorer Guide helps them discover where to stay, eat, shop, and explore—with over 400 featured points of interest along the 150-mile North Shore Scenic Drive.
Why Businesses Participate
Advertising in the North Shore Explorer Guide puts your business directly in front of high-value travelers who are actively planning their trip and exploring the region. It’s not just an ad—it’s an introduction to visitors at the exact moment they’re deciding what to do and where to go.
The guide is distributed year-round at Explore Minnesota Welcome Centers, state parks, hotels, and key locations across Minnesota, Wisconsin, and the U.S., ensuring your business reaches both locals and long-distance travelers.
What Makes It So Effective
When travelers use the North Shore Explorer Guide, your business becomes part of their journey. Join the region’s most trusted visitor publication and connect with the people who love exploring Minnesota’s North Shore.
Contact us to get started!
Beloved as one of Minnesota’s most scenic outdoor destinations, the North Shore attracts millions of visitors each year. The Explorer Guide helps them discover where to stay, eat, shop, and explore—with over 400 featured points of interest along the 150-mile North Shore Scenic Drive.
Why Businesses Participate
Advertising in the North Shore Explorer Guide puts your business directly in front of high-value travelers who are actively planning their trip and exploring the region. It’s not just an ad—it’s an introduction to visitors at the exact moment they’re deciding what to do and where to go.
The guide is distributed year-round at Explore Minnesota Welcome Centers, state parks, hotels, and key locations across Minnesota, Wisconsin, and the U.S., ensuring your business reaches both locals and long-distance travelers.
What Makes It So Effective
- Mile-by-mile listings connect your business to real destinations visitors are driving to.
- Comprehensive Lodging Guide and easy-to-use map make it one of the most used visitor resources on the North Shore.
- 90,000 copies distributed annually—plus online and social media promotion reaching more than 60,000 followers through North Shore Explorer MN.
- Readers keep the guide for planning, inspiration, and on-the-road navigation.
When travelers use the North Shore Explorer Guide, your business becomes part of their journey. Join the region’s most trusted visitor publication and connect with the people who love exploring Minnesota’s North Shore.
Contact us to get started!
DistributionThis is the guide that visitor centers across Minnesota, Duluth, and the entire North Shore share with travelers planning their North Shore adventure.
The North Shore Explorer Guide is published once per year, with 90,000 copies distributed annually. You’ll find it at every Explore Minnesota Welcome Center statewide, select AAA offices and visitor centers in Minnesota and Wisconsin, and at more than 140 tourism hot spots throughout Duluth and the North Shore—including all North Shore state parks. Featuring your business in the North Shore Explorer Guide means being showcased in the trusted resource that travelers ask for by name—and use to plan their trip. North Shore Lodging GuideThe Lodging Guide is in the back of the book. It features 45 of the best North Shore lodging options listed in mile-marker order.
"Working at the front desk, I get people walking into the hotel with the guide book open to the Lodging Guide, asking if we have availibility." - Melissa, Best Western Superior Inn TestimonialsJeff, the manager of the Explore MN Welcome Center at Thompson Hill, Duluth (Skyline Drive) says:
"Along with averaging just over 400,000 visitors here at the Thompson Hill Welcome Center annually, we go through just over 10,000 of the North Shore Explorer guides every year. It is by far the best resource we have for assisting folks with their North Shore adventures! We bookmark several of the pages including the state park listings, waterfall tours, lodging guide, and hiking suggestions to show to visitors where to go on their North Shore adventure." Black Beach Mini Golf (Advertiser) "We love the North Shore Explorer Guide! Many people have found us because of our advertisement. " Visitor - Greg from Lake Elmo, MN "We still had last year's edition, and we used it to plan this week's trip to the Lutsen Sea Villas. Thanks for all you do. We love your guide, and check it regularly for vacation possibilities and the locations via mile markers for restaurants, shops, and attractions." Distributor - Fairfield Inn, Park Point, Duluth "Our guests just love them, we can't keep them on the shelf!!" |
|